Digital Banking Design

— Allianz.fr

As a leader in the French insurance market, Allianz embarked my team on an ambitious digital transformation to redefine its entire online experience.

The goal was to create a more personalized, modern, and high-performing platform for customers and prospects, leveraging Adobe Experience Manager as the backbone technology for its platform. We partnered to design, lead, and implement this transformation, combining design thinking method with agile delivery framework.

Challenges

- Outdated and rigid brand image
- Fragmented User journeys
- Low conversion rates
- Mobile-first Need

Approach

To ensure a customer-centric transformation, we followed a structured methodology based on Design Thinking principles and an Agile delivery framework. This approach deeply engage with key stakeholders, ensuring their needs and expectations were fully integrated.

Design thinking

1

Discover and define Deeply understand user expectations
and business goals

2

Ideate and prorotypeCreate the new experience through
iterative design and validation

3

Test and implementDevelop, test, and deploy the new
digital ecosystem with Agile method

Role

As Creative Leader, my mission was to reshape Allianz’s digital identity to align with evolving customer needs. I coordinated a design team composed by 5 UX designers, 4 UI designers, 2 Illustrators, 2 external collaborators

Ty

Introduced new color schemes, iconography, and typography to enhance user engagement

Illu

Collaborated with illustrators to create modern and dynamic illustrations that reshape the brand image

M1

Designed a mobile-first, scalable system optimized for user engagement and seamless adaptability

DS

Redefined Allianz’s Design System by integrating new visual elements, ensuring consistency and scalability across all touchpoints

Results and Impact

+18%

Increase in
conversion rates

+30%

Growth in
mobile engagement

-32%

Reduction in
bounce rates

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