Crafting
Basics
Independent Design Director specializing in crafting intuitive and visually engaging user interfaces, with a focus on user-centered design and innovative digital experiences.
My journey has taken me through the worlds of advertising, digital communication, and strategic consulting — across Italy, the UK, France, and the USA — allowing me to build a rich, international perspective that fuels my Creative Direction.
Along the way, I’ve led design initiatives across diverse industries, adapting seamlessly between hands-on UI design, creative leadership, and visionary thinking.
Currently based in Paris, I operate globally and remotely, navigating multicultural contexts and delivering design solutions that resonate across cultures and markets.
I combine Creative Direction and User-Centered Design to shape meaningful digital experiences.
My approach is shaped by years of experience worldwide across advertising, digital communication agencies, and the consulting world.
1
Making insights clear and turning them
into the basis for a creative approach.
2
Turning the creative approach into concepts
and a design strategy.
3
Employing the design strategy to investigate
and establish a fresh design direction.
4
Putting the plan into action and carrying it out across
various touch-points based on the new direction.
Throughout my experience, I've had the chance to work with a variety of companies, from global organisations to agile startups, bringing fresh perspectives to assumptions, methodologies, and design solutions.
Allianz
Richemont
BNP Paribas
Saint-Gobain
Omniseal
TechnipFMC
Air France
Nestlé
FIAT
IKEA
a significant portion of work created in the past years. If
you're interested in learning more, feel free to get in touch.